Shark Tank India 4: Drama Unfolds—Anupam Mittal Critiques, Aman Gupta Wins Big
Shark Tank India 4: Drama Unfolds—Anupam Mittal Critiques, Aman Gupta Wins Big!
The fourth season of Shark Tank India has kicked off with high energy and big investments. In an exciting episode, entrepreneur Kiran, founder of the zero-sugar ice cream brand Go Zero, made headlines by asking for Rs 1 crore in exchange for 1% equity. This pitch, valuing his company at Rs 100 crore, not only grabbed attention but also led to intense negotiations among the sharks.
The Big Pitch: Go Zero Ice Cream
Kiran, whose family has been in the ice cream business for over 50 years with Apsara Ice Creams, presented his vision to venture into the growing zero-sugar segment. Highlighting the increasing demand for healthier alternatives, Kiran shared that 70% of his sales come from the quick commerce sector, and he’s projecting Rs 33 crore in revenue for the year. He also mentioned a 30% annual growth in the zero-sugar category, which solidified his confidence in the brand’s potential.
Sharks Weigh In
Kiran’s pitch impressed all the sharks, including the lactose-intolerant Anupam Mittal, who tried a vegan option. Meanwhile, Kunal Bahl, Vineeta Singh, Peyush Bansal, and Aman Gupta tasted the regular ice creams. Anupam described Kiran as the "perfect founder-market fit" but voiced his concern, saying, “Dar lag raha hai aap zyada hi smart ho (I fear you https://www.moneycontrol.com/entertainment/shark-tank-india-4-anupam-mittal-questions-kiran-shah-s-valuation-says-darr-lag-raha-hai-aap-zyada-hi-smart-ho-article-12907247.html might be too smart).” He also cautioned that Rs 1 crore might not be enough for sustainable growth, recommending that Kiran raise Rs 10 crore soon.
Here’s a breakdown of the offers:
| Shark | Offer | Equity |
|---|---|---|
| Anupam Mittal | Rs 2 crore for 5% equity | Condition: Raise Rs 10 crore |
| Aman Gupta | Rs 1 crore for 2% equity | Agreed to reduce to 1.5% |
| Vineeta Singh | Made an undisclosed offer | |
| Peyush Bansal | Opted out due to no interest | |
| Kunal Bahl | Opted out citing conflict of interest |
Aman Gupta Seals the Deal
After carefully considering the offers, Kiran leaned toward Aman Gupta’s proposal. Aman offered Rs 1 crore for 2% equity but agreed to reduce it to 1.5% equity when Kiran countered. Aman, referring to himself as the "hero," sealed the deal in a dramatic fashion by walking over to shake hands with Kiran. This playful banter even prompted Peyush Bansal to joke, “This is exactly what you’ll have to bear with now.”
Peyush Bansal’s Record-Breaking Investment
Earlier in the same episode, Peyush Bansal broke the record for the highest-ever investment on Shark Tank India by pledging Rs 5 crore to NOOE, a lifestyle brand.
Growth Potential of Zero-Sugar Ice Cream
Zero-sugar ice cream is rapidly gaining traction as health-conscious consumers look for guilt-free indulgences. Kiran’s strategy to focus on the quick commerce sector aligns with this trend, making his brand a promising player in this niche market.
Bar Diagram: Shark Offers for Go Zero
Below is a graphical representation of the sharks' offers:
|-----------------------------|
| Aman Gupta: Rs 1 crore (2%)|
|-----------------------------|
| Anupam Mittal: Rs 2 crore |
|-----------------------------|
| Peyush Bansal: Opted Out |
|-----------------------------|
| Kunal Bahl: Opted Out |
|-----------------------------|
| Vineeta Singh: Offer Made |
|-----------------------------|
Conclusion
With such a promising pitch and strategic investments, Go Zero has set itself up for exponential growth. The negotiations highlighted the sharks' belief in the brand’
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